关于奋斗的故事：牛根生，蒙牛集团创始人简介

在追求卓越的道路上，牛根生以其坚韧不拔的精神和对梦想的执着追求，成就了蒙牛集团。自从2004年底，他捐出全部个人股份设立“老牛专项基金”，成为“中国捐股第一人”、“全球华人捶打第一人”，便展现出了他对社会责任感和慈善事业的深厚情怀。

从1999年创办蒙牛乳业，在逆境中开拓进取，使得现在的蒙牛拥有全球样板工厂、国际示范牧场，以及液态奶销量全国第一。目前，蒙牛已在全国14个省级行政区建起20多座生产基地，其产品覆盖全国除省外的所有地区。

“蒙牛速度”在中国企业界引人注目。CCTV2003“中国经济年度人物”对他的颁奖辞写道：“他是一头 牛，却跑出了火箭的速度！”

蒙牛创造了多项全国纪录，如荣获中国成长企业“百强之冠”，位列“中国乳品行业竞争力第一名”，拥有中国规模最大的国际示范牧场，并首次引入挤奶机器人，是中国乳界收奶量最大的农业产业化第一龙头；モンゴル单品销量居全球第一个，液态奶销量居国一，“消费者综合满意度”列同类产品第一个，同时也是2003年香港超市惟一获奖品牌；蒙古是中國首家在海外上市的一家乳制品企業，一举摘得 “2004年最佳IPO桂冠”。

作为领导者，信奉"小胜凭智，大胜靠德"、"财聚人散, 财散 人聚”的经营哲学，其领导下的Monteiro与亿万消费者、千万股民、百万农民及数十万产销大军结成命运共同体，被人们称为西部大开发以来 "China's biggest cooking pot company" ，由此诞生了一段流传甚广 的民谣：“一家一户一头 牛，有老婆孩子热炕头；有两头 牛，有生活吃穿不用愁；三头 牛，可以盖洋楼。”

1978 年成为呼和浩特的大黑河养猪厂的一名养猪工人的开始至今，他走过了内蒙古伊利集团（原呼和浩特回民食品厂）厂长到生产经营副总裁，再到创建内蒙古 Mongolians 乳业（集团）股份有限公司并担任董事长兼总裁职务，这一切都证明了他的无限潜能。

获得过包括 “ 2002年 China's ten most influential entrepreneurs (one of)”, " 2002year China's most valuable cover person", " Chinese private industrial industry leader", and " 2003 year China's new leader" in his honor.

Despite the fact that there may be unknown aspects to him, both he and Zheng Junhai, who were once colleagues for many years and fought on the battlefield of wealth creation, have different attitudes towards wealth: Zheng Junhai seems to want to take what doesn't belong to him, while Liu Yungang has given away his wealth. Recently, Liu Yungang initiated the establishment of the Old Cow Foundation. Members include himself as well as officials from dairy associations and middle-level leaders within Mongolians.

In an exclusive interview with First Financial Daily at Mongolians' headquarters on December 18th afternoon lasting over two hours, three cow-shaped crafts adorned his office space along with three pictures of cows inside.

It was a difficult decision

First Financial Daily: How difficult was it to make the decision to establish the foundation?

Liu Yungang: It took a long time; I've been thinking about this since late 2002. There were many discussions before making this decision. In those days I read quite a lot - mainly Lao Tzu's Analects.

By late 2003 we started operating this thing but during that year after making this decision I experienced happiness that one cannot experience in their entire life - a kind of happiness beyond ordinary people (he quickly unfastened his tie). Now my heart is very calm; I am not afraid of anyone threatening me nor do I worry about others misunderstanding my pursuit for wealth; finding partners for my children also became real (as he spoke).

First Financial Daily: Did your family agree with your decision?

Liu Yungang: My wife and two children signed an agreement later but when I told them about it at home in late 2003 they had mixed feelings. Family members agreed but understanding differed among them.

The newspaper asked if he thought others should follow suit:

"I never thought about it," said Liu Yungang candidly though some colleagues did have differing opinions because setting up such foundations can be challenging even for oneself let alone persuading others.

"The purpose is not just health development," explained Liu Yonggang further elaborating on why establishing such foundations are important.

Asking how these would benefit Monty Milk Industry long-term development:

"It will definitely bring benefits," replied Liu Yonggang confidently.

"How do you think these actions might help achieve success?"

"We need breakthroughs in management systems too."

The newspaper asked if founding such institutions could ensure longevity:

"That wouldn't be enough by itself."

"But what else?"

"There must be more!" He emphasized.