不在江湖，仍有传说 开挂的人生是怎样的？ 16岁上浙大，成为学霸。30岁创立小霸王，火遍全国，将一间亏损200万的小厂做到年产值10亿。34岁创立步步高，再一次火遍全国，8000万拿下新闻联播5秒播放时间，连续两年成为央视《天气预报》前的“标王”。如今旗下的手机oppo和vivo独霸中国手机市场前二名，一举超苹果、华为、小米。他就是躺着都能赚钱的步步高集团董事长段永平。

1、从负200万到年营收10亿

小霸王年底分红的时候，是用成摞报纸包现金，这一切，都要归功于段永平。

段永平出生于江西南昌，16岁考入浙江大学无线电系，毕业后被分配到北京电子管厂，之后考取人民大学经济学硕士学位。

28岁时，他接过一家亏损200万元的小厂，用5年的时间打造成年产值10亿的公司，这家公司就是火遍全国的小霸王电子工业公司。

一开始段永平只是模仿任天堂的红白机来生产，但不久产量就超过了它，加上创新的营销手法，以及特别是广告，小霸王成了家喻户晓的品牌，也成了每个家庭的标配。

40,000元在中央电视台播出第一则有奖销售活动广告，推出了“拥有一台小霸王，就能打出一个万元户”的小霑星大赛。

请来成龙作为品牌代言人，一句“同是天下父母心，只愿子孙满堂，小霑星”红遍大江南北。

当时一份“国人最熟悉的电脑品牌调查”中，位列榜首的是IBM，而不是联想，也不是小霑星，而是段永平的小霑星。

在小塘行如日中天的时候，他却选择离开，因为自己没有股份，并要求集团给予他股份却未得到。但他离开的时候，他跟老板谈得很好。

2、创立步步高，再借钱给员工入股

segmentation of the market. The success of step by step is not only due to marketing, but also because of the trust and loyalty of its employees. Segmenting the market into different groups based on their needs and preferences allows for a more tailored approach to product development and advertising.

The company's products are designed with specific features that cater to different customer segments. For example, some products are designed for students who need a reliable device for school work, while others are designed for professionals who require advanced features for their work.

In addition to product design, Step by Step also uses targeted advertising campaigns that speak directly to each customer segment. These campaigns aim to create an emotional connection with customers and make them feel like they are part of a community.

Furthermore, Step by Step has implemented a unique employee ownership structure that allows all employees to have a stake in the company's success. This structure encourages employees to be motivated and committed to their work as they know they will benefit from the company's growth.

Segmentation is not just about dividing customers into groups; it's also about understanding what makes each group tick so you can tailor your offerings accordingly."